Marketing
You know marketing - it's that thing where you take something, put it in front of someone, and kindly but firmly ask them to buy it. Something like that.
Marketing can be confusing because it’s a word everyone knows but most haven’t a clue about. To us, a normally verbose bunch, we try and simplify it by saying that marketing is creating a conversational, action-driven relationship between you and a customer. They have a need, you can fill it, and marketing helps you both connect with each other to get that need filled. Make sense? No? Oh, ok. Maybe some of the examples below will help.
Email Campaigns
Emails – everyone’s sent one, everyone’s received one, everyone’s been annoyed by one they’ve received from a brand and deleted it quickly then tried to unsubscribe but still got another email a week later. Ours aren’t like that, promise.
Content Marketing
A lot of people think content marketing can be summed up by ‘write a blog and post it to our social channels’. Not so, friends. Well crafted, stylised content can help tell a story that your customer (current or potential) can see themselves as a character in.
Experiential Marketing
When we create an in-person offline activations, we get to develop a different type of connection that’s cemented by the experience. Especially when you do something cheeky or attention-grabbing – it’s an amazing way to generate quick & immediate brand awareness that gets coupled with a direct interaction with your brand.